The enterprise friction point
At previous conferences, information booths were overwhelmed by lines of attendees asking repetitive questions about session rooms, shuttle departures, badge reprints, and speaker times. Last-minute agenda changes took hours to communicate, leading to missed executive sessions and attendee frustration.
Transformation objectives
- Provide instantaneous 24/7 logistics and agenda answers via WhatsApp and web.
- Deliver personalized session recommendations based on attendee industry interest.
- Broadcast real-time room changes and keynote alerts to relevant attendees.
- Enable instant exhibitor lead capture and automated post-booth drip follow-ups.
Discovery & architectural audit
Historical attendee inquiries showed that 85% of help desk questions were identical logistical queries answerable directly from event databases, allowing live event staff to focus on VIP handling and production logistics.
The Fortiv AI architecture
- 01
Event Knowledge Graph: Ingestion of agendas, speaker bios, booth coordinates, shuttle schedules, and venue maps into a real-time vector store.
- 02
Omni-Channel Concierge: Conversational assistant accessible via WhatsApp, QR-code web widgets, and the official event mobile app.
- 03
Live Agenda Synchronization: Real-time API bridge updating room changes and schedule delays across all attendee chats within 60 seconds.
- 04
Exhibitor Badge Sync: Instant badge scan capture that immediately sends an enriched product brochure to the attendee's email.
Verified audit outcomes
Post-deployment impact
- 42,000+
- Conversations handled autonomously across 3 conference days
- 85% Reduction
- In physical help desk lines and staffing overhead
- 92% Positive
- Attendee satisfaction sentiment in post-event surveys
- 4.2x Higher
- Exhibitor meeting booking rate driven by sub-60s post-booth follow-ups
Architectural lessons learned
WhatsApp is the highest-adoption channel for event attendees, generating 5x more engagement than downloadable event apps.
Delivering personalized session itineraries in the morning lifts session attendance by 32%.
Future scale roadmap
Deploying autonomous B2B attendee-to-exhibitor matchmaking based on mutual procurement criteria and mutual schedule availability.
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