Analyzes retailer POS scanner data to calculate true incremental sales lift and eliminate unprofitable discounts, reallocating budget to high-ROI campaigns.
The Operational Challenge
CPG brands allocate 15–20% of gross revenue to trade promotions, but over 50% of discount campaigns fail to generate incremental volume, merely subsidizing baseline shoppers.
Without autonomous software intelligence, organizations face exponential operational labor drag, transcription error rates exceeding 8%, and compounding response delays that jeopardize enterprise SLAs.
Solution Architecture
Connects Nielsen/IRI scanner data, retailer direct POS feeds, and ERP Trade Promotion Management (TPM) ledgers.
Separates organic baseline volume from true price-elastic lift, cross-elasticity cannibalization, and forward-buying.
Models projected ROI for proposed discount depths, co-op marketing allowances, and display features.
Delivers validated promotion recommendations and post-event audit scorecards to commercial sales teams.
Enterprise Security & Compliance
All data processing executes in isolated single-tenant environments. Proprietary company records, documents, and client communications are strictly encrypted in transit (TLS 1.3) and at rest (AES-256) with zero model retention and no external training on customer data.
Deployment Sprint
Week 1: Connect retailer POS scanner databases and ERP trade promotion management ledgers.
Week 2: Calibrate econometric baseline sales and price elasticity algorithms on historical promotion data.
Week 3: Pilot trade spend simulation workbench with key account managers.
Week 4: Enterprise rollout across all consumer product categories and retailer accounts.
Technical & Operational FAQ
By using causal machine learning that controls for seasonal trends, holiday timings, regional advertising spend, and competitor pricing.
We support SAP Trade Management, Oracle Demantra, Salesforce Consumer Goods Cloud, Blue Yonder, and Anaplan.
Yes. Cross-price elasticity models calculate whether discounts on large pack sizes steal sales from higher-margin single units.
The platform generates optimized promotional event calendars showing projected volume, revenue, and retailer margin contributions.
No. The system utilizes existing retailer POS scanner data (e.g. Walmart Retail Link, Target Partners Online) and syndicated Nielsen/IRI feeds.
Reallocating even 2–3% of a multi-million-dollar trade budget delivers full payback within 60 to 90 days.
Related Solutions & Intelligence
Verified Results
Enterprise Client Case Studies
Review verified deployment audits, architectural metrics, and post-go-live outcomes.
Evaluation
AI Readiness & ROI Assessment
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Strict NDA & security protocol standard · 40+ enterprises served
