Last updated: May 31, 2026

This Cookie Policy explains how Fortiv Solutions ("we," "us," or "our") uses cookies and similar technologies to recognize you when you visit our website at fortivsolutions.in (the "Website"). It explains what these technologies are, why we use them, and your rights to control our use of them.

1. What are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by the website owner (in this case, Fortiv Solutions) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies."

2. Why We Use Cookies

We use cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate (essential cookies). Other cookies enable us to track and analyze website usage (analytics cookies), while some help us and our advertising partners identify and reach potential clients (marketing/tracking cookies).

3. Cookies We Use

The following is a detailed list of the cookies used on our Website, organized by category:

3.1 Essential Cookies

These cookies are strictly necessary for the Website to function and cannot be disabled. They are usually only set in response to actions you take, such as setting your privacy preferences or filling in forms.

Cookie Name	Provider	Purpose	Duration
`__next`	Next.js	Framework session management and routing	Session

3.2 Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us understand which pages are the most and least popular and see how visitors navigate around the site.

Cookie Name	Provider	Purpose	Duration
`_ga`	Google Analytics	Distinguishes unique users by assigning a randomly generated number as a client identifier. Used to calculate visitor, session, and campaign data for site analytics reports.	2 years
`_ga_G-41PEQ6FT2R`	Google Analytics	Used by Google Analytics 4 to maintain session state across pages. Specific to our measurement ID.	2 years
`_gid`	Google Analytics	Stores and updates a unique value for each page visited. Used to distinguish users and throttle request rate.	24 hours
`_gat`	Google Analytics	Used to throttle the request rate to Google Analytics, limiting data collection on high-traffic sites.	1 minute

3.3 Marketing / Tracking Cookies

These cookies are used to identify website visitors for business outreach purposes. They may be used by us and our partners to build a profile of your interests and show you relevant information on other sites.

Cookie Name	Provider	Purpose	Duration
`ap_fid`	Apollo.io	First-party identifier used by Apollo.io to track unique visitors and associate browsing activity with business profiles.	1 year
`ap_sid`	Apollo.io	Session identifier used by Apollo.io to group page views into a single browsing session for visitor identification.	30 minutes

4. How to Control Cookies

You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences using the methods described below for each category:

4.1 Essential Cookies

Essential cookies cannot be disabled as they are strictly necessary for the Website to function. If you block these cookies via your browser settings, some parts of the Website may not work properly.

4.2 Opting Out of Analytics Cookies (Google Analytics)

Google Analytics Opt-out Browser Add-on: Install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from collecting your data across all websites.
Browser Cookie Settings: You can block cookies named _ga, _ga_*, _gid, and _gat through your browser's cookie settings. Refer to your browser's help documentation for instructions.
Google Ads Settings: Visit Google Ads Settings to manage your preferences for Google's advertising and analytics services.

4.3 Opting Out of Marketing / Tracking Cookies (Apollo.io)

Browser Cookie Settings: Block cookies named ap_fid and ap_sid through your browser's cookie settings or privacy controls.
Apollo.io Opt-out: You may opt out of Apollo.io's tracking by visiting Apollo.io's privacy settings page or by contacting us at privacy@fortivsolutions.in to request removal from Apollo.io tracking on our Website.
Do Not Track: Some browsers offer a "Do Not Track" signal. While there is no industry standard for how websites should respond to this signal, we respect your privacy preferences and encourage you to use the specific opt-out methods listed above.

4.4 Browser-Level Cookie Controls

Most web browsers allow you to control cookies through their settings. You can typically find these controls in the "Settings," "Preferences," or "Privacy" section of your browser. Common browsers provide the following documentation:

Please note that if you choose to block or delete cookies, some features of our Website may not function properly.

5. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this page periodically to stay informed about our use of cookies. The "Last updated" date at the top of this page indicates when it was last revised.

6. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at privacy@fortivsolutions.in.